LeadWorks turns your website into a lead qualification engine. Prospects complete a short AI-powered assessment, receive a personalized report built around their answers, and get follow-up emails written specifically for their situation — not a template.
Know exactly what they want before the first call
AI-generated reports — unique to every prospect
Bespoke follow-up emails, written from scratch per lead
Better leads, better matches.
Most businesses collect a name and an email. Then they send the same follow-up to everyone. The enterprise buyer exploring a six-figure engagement gets the same drip sequence as someone who downloaded a free guide out of curiosity. The result: low open rates, ignored follow-ups, and qualified prospects who quietly move on to someone who actually paid attention.
< 3%
Average inquiry-to-conversation rate without a qualifying step
83%
Of prospects ignore follow-ups that don't reflect what they actually told you
10×
More likely to book a call when follow-up matches their specific situation
By the time a prospect finishes, you know their goals, budget range, timeline, and priorities. The discovery call starts where it used to end.
01
They answer a short series of questions designed around your business — goals, budget, timeline, preferences, and priorities. Not a form. A professional tool that feels like it was built just for them, because it was.
Example: "What’s your primary goal? What’s your budget range? What timeline are you working with?"
02
Every prospect receives a unique analysis based on their specific answers — tailored recommendations, relevant context, and a strategy built around exactly what they told you. Not a PDF template. Fresh analysis, every time.
Downloadable as a branded PDF. Your logo on the cover, your CTA on the last page — a leave-behind that travels with them.
03
The AI writes entirely new emails for each person based on what they shared. The prospect exploring a premium engagement gets completely different emails than someone early in their research with a modest budget.
Email 1: a quick win for their exact situation. Email 2: a relevant insight or case study. Email 3: a proposal tailored to their answers.
A structured experience that qualifies leads, generates personalized deliverables, and follows up intelligently — with no manual work on your end.
QUALIFICATION
Build multi-step questionnaires that capture exactly what you need to qualify a lead. Goals, budget, timeline, preferences, decision criteria — every question earns its place.
PERSONALIZATION
Every prospect gets a unique, AI-written analysis of their situation. No templates, no pre-written buckets. Two different answers produce two completely different reports.
FOLLOW-UP
The AI writes individual follow-up emails from scratch for each lead — not mail merge, not a drip sequence. The prospect exploring a six-figure engagement gets entirely different emails than someone just beginning their research.
DISTRIBUTION
Prospects download and share their personalized report as a polished PDF. Your logo on the cover, your CTA on the last page. A leave-behind that travels with them and carries your brand further.
INTEGRATION
Every lead lands in your CRM with full context: their exact answers, AI quality score, report link, and email engagement status. CRM fields create themselves on first deploy — no configuration needed.
INTELLIGENCE
See every submission, review AI-generated emails before they send, filter by quality score, and track your funnel from first visit to booked call. Flag junk leads or approve in bulk.
"We used to get form fills with a name and email. Now we know their goals, budget, and timeline before we ever pick up the phone. The discovery call starts where it used to end."
James R.
Managing Director
Financial Advisory Firm
"One of our leads told me he thought I'd written his follow-up emails personally. He was ready to sign before I even called him back. The AI had already addressed everything he cared about."
Sarah M.
Director of Sales
B2B Services Company
"Our conversion rate from inquiry to consultation went from 8% to 31% in the first two months. The assessment filters out the tire-kickers and surfaces the prospects who are actually ready to move."
David C.
Principal
Boutique Real Estate Firm
All plans include the full LeadWorks platform.
Starter
Everything you need to start converting leads
$100
/mo
AI-powered lead assessments
Personalized prospect reports
AI-generated nurture email sequences
Lead capture & scoring
HubSpot / webhook integration
PDF report downloads
Campaign analytics dashboard
Hosted on LeadWorks (app.leadworksai.co)
Recommended
Pro
Your brand, your domain, your leads
$200
/mo
Everything in Starter, plus:
Plus
Emails sent from your domain
Branded assessment URL
Priority support
White Glove
We build it, brand it, and launch it for you
$500 setup + $200
/mo
Everything in Pro, plus:
Plus
Done-for-you campaign build
Custom branding & design setup
DNS & domain configuration
Dedicated onboarding session
Optional Add-On — available with any plan
Need built-in lead management?
Don't have a CRM that handles email sequences? Add LeadWorks CRM for +$25/mo to any plan. Manage conversations, track replies, and nurture leads — all from your dashboard.
Lead conversation timeline
Reply directly from LeadWorks
Open & click tracking
Lead status management
LeadWorks CRM Add-On
+$25/mo with any plan
Not everyone needs a full CRM. LeadWorks CRM gives you everything you need to manage, nurture, and close the leads your assessments generate — without leaving the platform.
Lead Dashboard
See every lead from every campaign in one place, with AI qualification scores and assessment responses.
Conversation Timeline
Full history of every interaction per lead — form submission, emails sent, opens, clicks, replies.
Reply Directly from LeadWorks
Respond to leads without switching to another email client. Conversations stay in context.
Automated Nurture Sequences
AI-generated 3-email nurture sequences sent automatically via SendGrid. Review, approve, or customize before they go out.
Open & Click Tracking
Know exactly which leads opened your emails, clicked your links, and are ready for a call.
Lead Scoring & Status Management
Leads scored automatically from assessment responses. Track status from new → nurturing → qualified → closed.
New Lead Email Notifications
Get an email the moment a new lead comes in with their details and AI results. Works even if you never log into the dashboard.
CSV Export
Export your leads anytime for import into any external CRM or spreadsheet.
Already have a CRM? Skip the add-on — LeadWorks integrates with HubSpot, and supports webhooks for Zapier/Make connections to any CRM.
All plans include the full platform. White Glove just means we do the setup for you.
